Blogging is time-consuming. So the last thing you want is to have dedicated hours of work into writing posts that don’t bring about the desired results.
Instead, you want to write with purpose—and see a return on all that effort.
That’s why if you want your business blog to be great – and bring you valuable results – you need to have a plan.
How to create a blog content strategy for your business
If you’re new to business blogging, consider these five steps to get you started.
Set some goals
Every plan begins with goals. You need to know why you’re starting a blog to be able to create the most appropriate content.
- Do you want to drive traffic to your website?
- Are you trying to expand your reach to international prospects?
- Want to build trust and authority in your field?
Know what you want to achieve and then build your content around those goals.
Be selective and limit your goals to the most important ones. Being specific can be more helpful and motivating. For example: Increase organic traffic by 15% in the next 3 months.
Do your research
Once you have your goals figured out, you can turn your attention towards research. The scope of your research should include:
- Who your readers might be
- The type of blog posts you need to achieve your goals
- How you can improve upon content that others might have already written about
Know your audience
Writing about the “wrong” topics or creating content that isn’t even relevant to your target audience is a waste of time and effort.
Before you start blogging, make sure you:
- Find your most important content categories
- Brainstorm topics that are relevant to your target audience
- Make note of the keywords you want to rank for in search engines
Remember that effective content isn’t just well-written—it’s also well-researched.
Make sure you also create evergreen content. In other words, your business blog should ideally include content that is always relevant and not time-sensitive.
Stick to a schedule
One of the most common mistakes you can make is to start blogging only to end up updating sporadically or abandoning it altogether.
Stay on track by creating a content calendar to help you record topics as well as publish posts regularly and on time.
Monitor your blog’s performance
Make it a habit to evaluate your blog posts. Only then will you be able to adjust and adapt your content strategy plan for the best results.
You’ll want to make note of:
- The search words used
- Particularly popular content on your blog
- Feedback left behind in the comments by potential prospects
Remember that it takes time for blogs to gain momentum, which is why you will need to be consistent and persistent for your efforts to pay off.
Started blogging without a plan? Luckily, it’s never too late to get one in place.
Use these five steps to help you build a blog content strategy that works – or inquire now for content planning and writing assistance.