Doctors, dentists, hospitals, and veterinary clinics can get more patients to their clinics simply by improving their online presence.
How to get more patients without spending a fortune
Whether you’re a newly established clinic or one that’s been in business for a long time, it doesn’t hurt to have more patients. And ideally, acquiring those patients shouldn’t cost a fortune.
So what options do you have?
Because I’m a copywriter, this post will focus on how doctors can get more patients to their clinics through proper copywriting and content writing.
Build a quality website for your healthcare establishment
If you want to improve your clinic business, you need to be where your potential patients are and where they are is on the internet.
They’re looking up their symptoms, reading clinic ratings and doctor reviews, and searching for clinics that are open near them right now.
That’s why if you don’t already have a website, building one should really be your first course of action.
Keep in mind that the best medical websites are informative and user-friendly. It should not be difficult to navigate nor hard to find what visitors came looking for. And it must be easy to make an appointment.
Make sure you’ve read my copywriting tips for clinics before you start writing anything. It’ll save you the time and effort of having to rewrite your text.
And if you already have a website, now is a good time to go back and evaluate just how effective it actually is. In other words, is your website delivering the results you desire?
- Are potential patients able to find you on search engines?
- How many appointments are you getting through your website?
- Do visitors stick around to read more than one page or are they leaving immediately?
Remember that your website’s design works hand in hand with compelling copy to turn prospects into paying patients.
Make specialized medical landing pages
Once you’ve got your website up and running, it’s time to consider making use of specialized landing pages. They’re really worth the effort.
Landing pages focus on one topic and are highly-targeted in nature, which means you get relevant information in front of the right people at the right time.
Since visitors to the page are actively seeking information on that topic it translates to a higher likelihood that they will take action – like schedule a consultation with your medical establishment.
An ophthalmologist, for example, might create a landing page around the signs and symptoms of glaucoma and why early detection is important. The page would encourage and make it easy for readers to schedule an eye exam.
Always consider search intent when developing your landing pages.
Read these posts to guide you in your content creation:
» Why search intent is important
» How to use search intent in your copywriting
Create useful blog content for prospective patients
The clinics in your area are all competing to earn the same business as you.
That’s why there’s really no replacement for a strong internet presence. And one way you can achieve that – while simultaneously increasing your reach – is to start a clinic blog.
A blog allows you to build trust and credibility with potential patients—two critical factors for success in the healthcare sector.
Take note though that your clinic blog is an extension and reflection of your ‘brand’, so to speak. You should therefore put just as much care and attention into the material you’re publishing.
- Use simple language that your readers can understand
- Create content that your target audience will value
- Focus on your specialty or areas of expertise
- Blog regularly
The great thing about blog posts – among other business blogging benefits – is that you can repurpose what you’ve written to serve you on multiple platforms and channels.
For example: You can convert the information into a video, presentation, infographic, downloadable guide, content for a newsletter and so on.
That, in turn, increases the opportunities for your name and clinic to be found.