Debating whether you should start an email list? Wondering if it will bring tangible results? Here are 6 reasons to build an email list plus statistics every marketer should know.
Should you start an email list?
Starting an e-mail list and providing subscribers with high-quality content on a regular basis is a huge commitment—and, admittedly, quite a bit of work.
The added workload may have you asking, is it worth building an email list? Are you going to get a decent return on your investment?
If you don’t have time to read this entire post then the short and simple answer is YES! It’s a good idea to start an email list.
But if you’d like to know why building an email list is totally worth the investment then keep reading.
Reasons to start an email list
The email list is yours
When you build the list on your own – that is, organically through opt-ins – then your email marketing or newsletter campaigns are not dependent or reliant on other business entities and their decisions.
Everyone’s still on e-mail
Social media platforms’ popularity may wax and wane but e-mail is here to stay. We use email at work, for work, and in our personal lives. Wherever we go, we check our emails. So email is really one of the easiest ways to communicate with customers and get relevant messages straight to them.
Helps your brand stay top of mind
Regular contact with subscribers allows you to keep your brand, products / services, and offers in front of interested eyes on a consistent basis. You won’t be easily forgotten.
Keep people coming back for more
Subscribers – having personally opted in to receive your updates and promotional messages – are clearly interested in what you have to say and offer.
Important updates, interesting content, relevant promotions, and tempting discounts can drive customers back to your website again and inspire prospects to take action.
Unlike other platforms, you can segment and personalize emails to a relatively high degree.
The right sign-up questions during the opt-in process will help you fine-tune your list accordingly and ensure that readers get the type of information they want, when they want it.
For example: you can ask subscribers what type of content they wish to receive and the frequency of communication – daily, weekly, monthly? – as part of the sign-up process.
Depending on your business and what you do, e.g. if you’re an airline company, you might even be able to justify asking for more personal information such as birthday and location.
That aside, there’s so much more you can customise with regards to emails to appeal to readers. These include:
- Personalising the subject line
- Addressing the subscriber by name
- Sending birthday greetings (and offers)
- Commemorating milestones like a one-year subscription anniversary
- Notifying customers of similar items they might appreciate
And so on.
Get to know your customers better
Over time, simply by observing campaign performance, you can really get to know your customers better.
You’ll see which emails get opened, what type of content gets more clicks, which ones result in more sales, what customers are interested in, and so much more. That allows you to fine-tune your messaging or segment your list even further.
A budget-friendly way to promote and sell
Starting an email list costs you virtually nothing these days. Email marketing tools like the one provided by MailChimp make managing opt-ins, designing emails, and sending campaigns super easy – and affordable – with free plans to get you started.
Statistics that every marketer must know
- Email subscribers are 3 times more likely to share your content than those from other sources.
- Compared to tweets, email marketing is 6 times more likely to get higher click through rates.
- 61% of consumers prefer brands to contact them by email.
- Want to acquire new customers? Email marketing is 40 times more effective than Facebook or Twitter.
- Email marketing drives more conversions than any other marketing channel.
- 53% of marketers found that consistent, personalised communication with existing customers results in moderate to significant revenue impact.
- Email marketing has a 4400% return on investment and brings in $44 for every $1 spent.
- 4.24% of visitors derived from email marketing buy something compared to only 2.49% of visitors via search engines and 0.59% from social media.
Source: Campaign Monitor
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