Zoie + Chloe: 100% Silicone Family Size Steamer
We just talked about the importance of presentation when it comes to product descriptions.
The above shows another great approach: the use of bullet points followed by more information in paragraph format.
It works particularly well in summarizing and simplifying what would otherwise be (1) “boring” / complex information or (2) an unnecessarily lengthy read.
This style makes it easier for readers to quickly find pertinent product-related information. Meanwhile, those with more time or that want to know more can choose to read on.
Takeaway: Your product descriptions should be convenient to read. Where possible, consider using bullet points or adding a summarized version of your product description to cater to rushed shoppers and / or those who are unwilling to skim through large chunks of text.