Newsletters aren’t just important but also necessary for your long-term success. So how do you entice people to opt-in for your newsletter? How can you write convincing newsletter sign-up copy?
Newsletter sign-up and your marketing efforts
An e-mail list is one of your greatest assets and a powerful tool for your business’ marketing.
- 281 billion email messages are sent and received everyday
- Newsletters have a higher conversion rate than social media at 4.29% vs 1.81%
Source: Harvard Business Review
Clearly, newsletters aren’t just important but also necessary for your long-term success. But there are also countless great newsletter options to choose from.
So how do you entice people – casual browsers, previous customers, undecided prospects with potential – to opt-in for your newsletter over the other newsletters in your industry? What makes a good newsletter sign-up prompt? What gets the job done?
This post takes a look at some effective examples of newsletter sign-up, subscribe, and register prompts I’ve seen in various industries.
We’ll examine why they’re so good at convincing you – the how and why – and what your takeaway should be. In other words, practical tips you can use to get more newsletter sign ups.
Learn from the best with these examples
Cosmetics & Toiletries
This newsletter sign-up prompt gets everything right. Simply put, the text hits the nail on the head.
It understands its readers’ primary concern – product safety – and offers them undeniable value in that regard:
- You can stay up-to-date on product safety;
- You’ll receive an exclusive magazine in addition to the newsletter;
- And you will even gain unlimited access to the website!
You can get all that for free, just by signing up today!
Notice how the call-to-action encourages you to do it now? Not tomorrow, not next week, not when you need to get the latest news – but today. (Bonus points for not sticking to the typical ‘subscribe’ or ‘subscribe now’ button.)
And if you’ve ever doubted the power of words, take a moment to consider the ones used here. They have all the right ones to get you to bite; ‘exclusive’, ‘unlimited’, and ‘free’ are truly irresistible.
So if you can combine all four of these crucial elements in one newsletter sign-up prompt, then your task is practically done.
Takeaway: Understand why readers are on your site and why they might want to subscribe in the first place. Then craft your sign-up offer accordingly. Make sure you cater your message to potential subscribers’ priorities. You’ll also get more subscribers if you can generate additional value that will make your newsletter more attractive.