Examples of Great Product Descriptions and What You Can Learn From Them

Zojirushi: Induction Heating System Rice Cooker

Another great approach to product descriptions is to show and tell. Take a look at how Zojirushi does this.

The description includes a graphical breakdown of what makes this rice cooker great. This method has two key advantages:

  • It reduces and even eliminates any ambiguity because there are images to go with the descriptions – you know exactly what is being referred to.
  • Potential buyers see everything that is included in the purchase price. This is a great strategy for higher priced items.

Takeaway: Where possible, consider the addition of explanatory images to help shoppers understand what they’re reading.