KLEN: Anti-dandruff shampoo
Here’s an example of a product description that is in tune with the times.
There was a time when shoppers didn’t put all that much thought into the shampoo they were buying, save for the scent, promised function, and price. But times have changed.
Customers now want to know what they’re putting on their skin—or in their hair—and if all those ingredients are safe or even necessary.
That’s why KLEN’s product description really stands out. They don’t just list the ingredients – they explain what each item does.
Takeaway: Transparency goes a long way in building trust and winning consumers’ confidence – not just in skin and beauty products, but in general. Also, keep up with trends in purchase behaviour and preferences.