Examples of Great Product Descriptions and What You Can Learn From Them

Terre Exotique: Red Kampot Pepper

Unless you’re a chef or in the restaurant business, chances are you don’t really know all that much about pepper.

What should you expect of this premium red pepper? How can you get the best out of it?

This product description answers those questions for you in just two sentences. You know what kind of flavour profile awaits and how to use it in your cooking. That’s enough to pique interest and get you excited to give the product a try.

Takeaway: Don’t assume consumers know how to best use your product – even if it’s an everyday, low involvement product. Take the opportunity to open their eyes to the many uses or possibilities that can be enjoyed.