Copywriting

Storytelling Marketing: When Brand Stories DON’T Work

Content Writing, Copywriting

These are the 3 instances storytelling marketing isn’t effective.

Keyword search intent and your marketing writing: Where it matters

Optimize Your Writing For Keyword Search Intent

Content Writing, Copywriting, Tips

Cater to keyword search intent and drive more traffic to your website.

Product descriptions: How to write great product copy

How To Write Good Product Descriptions (And Sell More)

Copywriting, E-Commerce

Sell more with good product descriptions. (They have a considerable impact on conversions.)

Brand Authenticity: An Overview For Small Businesses

Copywriting

Brand authenticity, transparency and customer trust work hand in hand to build a future-proof brand.

What is the pain of paying? When does it kick in? And what can you do to minimize customers' buying pain?

Buying Pain: What Marketers Can Do To Alleviate It

Copywriting, Tips

At which point does the pain of paying kick in and how can you successfully minimize customers’ buying pain?

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