Want to boost conversions? Your landing page copy matters.
Landing pages are vital for growing traffic, keeping attention and converting visitors into actionable leads. But do you know how to write effective landing page copy?
Well-written landing pages are a powerful addition to any inbound marketing strategy. And that’s because unlike your home page or blog posts, landing pages are designed for just one purpose: conversions. In other words, they generate leads.
Here’s why you need landing page marketing
Every business needs customers. Without them, you can’t sell. And if you aren’t making money, you can’t keep the lights on. This very real concern is what drives you to search for customers—any customers.
But what if I tell you, instead of searching for customers you can make them come to you? That even with a limited budget, you can consistently attract new prospects? And instead of casting a wide net with disappointing results, being laser-focused will bring you those most likely to bite?
All you need to grow your client base is to create landing pages—and write the best landing page copy.
Effective landing pages need effective text
Great landing pages increase traffic and deliver qualified leads. ‘Qualified’ is the key point here and an important distinction.
Does it even matter? A lead is a lead, right? Wrong. At the end of the day, you want your landing pages to attract qualified leads. High-quality prospects are more likely to become paying customers. Poor quality leads, on the other hand, eat up your hard-earned advertising money. They come and go but their interest ends there.
You don’t want that. That’s why when it comes to landing page copywriting, your focus shouldn’t only be how to get more inbound clicks for more leads. You want to write landing pages that attract more of the right clicks—those that bring qualified leads.
A landing page writer gets the results you want!
What you write influences who you attract to your page—and whether you keep the reader engaged. It also plays a crucial role in persuading those individuals to do something.
The top-performing landing pages focus on one product, service or offer and what it can do for the reader. They cater to a very specific audience, not the general public. They’re strategically designed to move prospects down the sales funnel. Killer landing pages successfully persuade readers to take action.
In other words when it comes to copywriting for landing pages, it makes sense to invest in the services of a landing page copywriter.
Acquire more leads, even on a tight budget
A lot rides on the success of your landing pages—subscriptions, inquiries, bookings and sales. As a start-up or small business, in particular, you really can’t afford to miss the mark. And yet it’s always easier said than done, isn’t it?
Achieve your conversion goals with me, your landing page copywriter
I’m going to let you in on a secret. The struggle with writing copy for landing pages – regardless if you have landing page templates or landing page examples in front of you – is that it’s incredibly challenging to get right—even for the pros.
Heck, the savviest of marketers still get landing page content wrong! What more if it’s your first time tackling landing page copywriting? Then it isn’t just overwhelming, it’s also confusing. You’re left with a thousand questions. For example: how do you write for a landing page? What kind of landing page content do you need? How do you move readers down the page towards the call to action—and actually get them to click?
The daunting task before you, plus the mounting uncertainty, is how you end up:
- Writing without a clear objective for your page
- Neglecting to understand your customers and their motivations
- Forgetting all about search intent
- Failing to incorporate appropriate keywords
- Creating generic text that doesn’t get the reader to take action
In simplest terms: when you don’t know how to write for landing pages, it’s hard to keep readers on the page let alone get them to give you their contact data.
And since there’s nothing quite as frustrating as a beautiful landing page that doesn’t deliver, it really makes sense to use a landing page copywriter service. The investment quickly pays for itself—and helps you get the most out of each landing page!
So are you tired of attracting clicks that don’t amount to anything? Struggling to keep readers on your page? Want those views to turn into potential customers? Then it’s time to work with a landing page copywriter.