Why you should work with a hotel copywriter
Are these thoughts keeping you awake at night?
- How do we stand out in our crowded market and engage more of our ideal customers?
- Why aren’t searchers turning into bookers?
- What can we do to improve our hotel’s occupancy rate?
- Is there a reliable way to increase direct bookings?
- How can we naturally encourage the sale of add-on products and services?
Capturing travelers’ attention is hard. Convincing them to stay with you – when they have so many options to choose from – is even harder.
The fact is you must first attract and then win your ideal customer over, so any old text won’t do.
You need a concerted effort—persuasive copywriting and inspiring content—to convert prospects into confirmed bookings. That’s why you need a hotel copywriter.
What is a hotel copywriter?
A hotel copywriter brainstorms, plans and writes effective marketing and sales materials for accommodation businesses.
That includes B&B’s, hotels, resorts, boutique properties, holiday rentals, serviced apartments, hostels, glamping and other specialty accommodation alternatives.
Your brand story matters
A guest’s assessment of your hotel begins online, well before physically stepping foot on your property. It starts on your website, social channels, and with the property description on OTA sites.
The challenge is turning those viewers into bookers. It requires skill. The kind that gets your pages in front of the right people at the right time—and convinces them to take action!
That’s why your hotel copywriting must be remarkable. Because every word contributes to the experience and the right ones create a great first impression, build up excitement, set expectations, and inspire action.
- Want to sell more rooms at the right rate?
- Need to effectively convey your brand’s story?
- Want to give travelers irresistible reasons to stay with you?
- Hoping to persuade travelers to book direct?
Then it’s time to hire a hotel copywriter. Let me help!
My hospitality copywriting services include:
- Inviting (and optimized) hotel and hospitality web copy
- Exciting hotel landing page copywriting
- Promotional brochure copywriting
- Inspiring blog posts, newsletter content, and memorable pre- and post-stay e-mails
- Content consultation and editing services
Hire a Hotel Copywriter
E-mail me for more information or to schedule your free copywriting consultation.