
Become top dog in the pet industry
It’s time to lead the pack—with boutique pet copywriting
In the ever-evolving pet industry, making bank isn’t just about having a great product—it’s about telling a compelling story.
A story that sticks.
A story that connects.
A story that opens wallets.
Win the hearts and minds of discerning pet parents with strategic pet writing—exceptional web copy, clear-cut landing pages, effective product and service descriptions, influential pet articles, and engaging marketing emails—even if you’re not a pet branding guru.
The stats prove it, petrepreneurs
Now’s the best time to be a pet business owner. But marketing pet products and services demands serious grit.
Because the pet industry? It’s a marketplace more intense and more crowded than your local dog park on a sunny Saturday afternoon.
Competitors are everywhere, each barking louder than the last, fighting for the same attention.
And your biggest hurdles as the new pup on the block?
- Visibility and credibility – getting noticed, earning people’s trust
- Strategic communications – messaging that speaks to pet parents on an emotional level
- Conversion and loyalty – turning first-time buyers into repeat customers

I’ll let you in on a secret, though…
Truth is, most small businesses don’t get their messaging right.
They blend into the background.
They’re generic.
They’re—sad to say—forgettable.

But not you!
You understand how hard marketing your pet business is going to be without masterful pet copywriting (and a reliable pet copywriter) on your side.
You know from experience that you can be the greatest dog whisperer of all time, have every certification under the sun, go all-out to provide the best pet care services in your area—and still struggle to outrank the competition on search engines.
You might have even learned the hard (read: expensive) way that all the innovation, new ingredient introductions, and superior raw materials amount to nothing if you don’t know how to capture your audience’s interest—or how to write for them.
That “best intentions” and bright ideas may fuel your pet business passion but they’re not enough to generate sales—or sustain a business.

So, no more Kidding around with your brand’s messaging
Boutique pet blogging and copywriting services
Here’s an overview of all the pet industry copywriter services you need to hit the ground running.
⭐ SEO website copywriting
From your city to the world
SEO web copy that communicates what you’re offering and who you are in ways that connect and convert.
⭐ Landing page & direct response copywriting
More leads, more customers
Direct response copy that uses marketing psychology to get readers to act now, not later, whether that’s signing up for emails, registering for an event, or making a purchase.
⭐ Product and service descriptions
Words that sell
SEO product descriptions that zero-in on value, set you apart from the competition, and help you crush your sales goals.
⭐ Packaging inserts, leaflets, brochure content
Small space, large impact
Copywriting for print designed to capture attention, build interest, and enhance the customer experience.
⭐ Pet blogging and other pet content
Position your brand for the win
Carefully-crafted content that improves your brand’s findability, attracts clicks (plus likes and shares), and helps you become your segment’s most-loved brand.
⭐ Email copywriting
Better emails, period
Engaging and creative email copy—from seasonal campaigns to email sequences and newsletters—other petrepreneurs wish they had sent.
⭐ Content consultation
Content review, content improvements
Your trusted second opinion: I examine your existing content, and then make improvements that set you up for quick wins.

Pet copywriting packages: the hassle-free place to start
Each pet content writing package is strategically developed to save you time, maximize your marketing budget, and set the stage for your valuable next steps.
For new businesses
- Website homepage copy
- About us copy
- Product/service page copy + up to 3 product descriptions
- 4-sequence “welcome/onboarding” email campaign
- Basic SEO
For scaling businesses
- Competitor messaging analysis & action plan
- 3-month content plan
- 4x 700-word blog posts
- 5-sequence “post purchase” email campaign
- 1x 3000-word lead magnet
For established businesses
- 1x 1000-word landing page copy
- 3x long-form content up to 1500 words each
- 2x 10-min video script
- 4-sequence “abandoned cart” email campaign
- 3x brochure copy for specific products/services
Still on the fence about outsourcing your pet content to a freelance pet copywriter?
I hear you, and I get it. But let me put it this way: every word you put out there is either working hard for your business or working against it.
There’s no—NO—middle ground.
That’s why you need a pet copywriter.
That’s why you need me.
Hi, I’m Stephanie and I love animals.
Dogs, cats, birds, fish, you name it.
I also love writing for ambitious pet businesses like yours. From informative to gratifying, heart-warming to heart-thumping, with me as your pet writer, you get copy that works for your brand and your audience.
Together, we’ll write pet content that helps you:
✅ Scale up and increase your brand’s reach and revenue
✅ Turn your passion for pets into a powerhouse business that consumers believe in
✅ Dominate your niche and make you the go-to expert in your segment
So, if you’re searching for a skilled pet writer to strengthen your brand AND save you 15 hours per week (minimum) you’d otherwise spend writing about pets instead of developing products for them—let’s chat.