We’ve previously examined the difference between copywriting vs content writing. This time we’re looking at a blog vs article. What’s the difference? And does it really matter which term you use?
In case you haven’t noticed, the distinction between a blog and article is quite blurry these days. Like copywriting vs content writing, these two terms are used interchangeably. I do it, too!
So is it a big deal?
Well, aside from the fact that articles normally cost more (this is important to note if you outsource your writing) than a blog piece, the writing style and associated best practices differ.
That’s why it’s useful to know what each piece of writing entails. Then you can be confident that what you’re asking for (and what you’ll get) is what you really need.
Note that your copywriter / content writer should get the gist of what you want and mean, but it never hurts to be accurate—it saves you time and money.
Whether it’s an article for your business or an update for your corporate blog – I can help! E-mail me to discuss what you have in mind.
What is a blog?
- A blog contains self-published pieces of writing that goes on your website / web page.
- This piece of writing can include the writer’s personal opinion or even the writer’s bias.
- It can be as short as 300 words or as long as desired.
- The content is normally conceptualized around (and incorporates) certain keywords for improved search engine performance.
- The writing is informal and even conversational in style. It wouldn’t be out of place to find slang being used.
- Blogs are usually updated quite regularly.
What is an article?
- An article is a piece of writing that is meant to inform; it tends to be factual.
- Articles are written in a journalistic style; they are based on research, which means that the content can be supported by “evidence” like studies or statistics.
- It does not include the writer’s personal opinion.
- Articles require a lot more editing – you’ll often find that the article will be tweaked / cleaned up by the publication before it gets published.
- Spelling and grammar must be correct as these pieces tend to go in traditional as well as digital publications.
- Articles tend to be long (1000 words and up).
- Keywords and publishing frequency are less important.