Terminology

Content Editing vs Copy Editing vs Proofreading

Wondering what you need? Make an informed decision by understanding the differences in content editing, copy editing, and proofreading.

Message framing: What it is, the different types of framing tactics, and examples for marketers

Message Framing: The Basics

Message framing is an integral part of your communication strategy and therefore critical to your copywriting success.

blog post vs article - what's the difference?

Blog vs Article

We’ve previously examined the difference between copywriting vs content writing. This time we’re looking at a blog vs article. What’s the difference? And does it really matter which term you use?

copywriting tone, copywriting voice, copywriting style

Copywriting Tone, Voice, and Style

Mood, style, voice, cadence, inflection. What does your copywriter mean when she asks you what kind of copywriting tone, voice, or style of writing you need for your brand?

Copywriting vs Content Writing

Copywriting vs content writing – did you know that there’s a difference?