Content Editing vs Copy Editing vs Proofreading
Wondering what you need? Make an informed decision by understanding the differences in content editing, copy editing, and proofreading.
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Message Framing: The Basics
Message framing is an integral part of your communication strategy and therefore critical to your copywriting success.
Keep reading →Blog vs Article
We’ve previously examined the difference between copywriting vs content writing. This time we’re looking at a blog vs article. What’s the difference? And does it really matter which term you use?
Keep reading →Copywriting Tone, Voice, and Style
Mood, style, voice, cadence, inflection. What does your copywriter mean when she asks you what kind of copywriting tone, voice, or style of writing you need for your brand? I get it – it’s confusing. So let’s break these 3 items down to the basics.
Keep reading →Copywriting vs Content Writing
Copywriting vs content writing – did you know that there’s a difference? Because these two terms are often used interchangeably, most people don’t realize that they aren’t the same thing. In fact, there’s a very important characteristic that sets them apart and that is what you’re trying to achieve with what you’ve written. In short: its purpose.
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