Let’s deviate from examples of effective hotel copywriting for a second to talk about content writing.
A large majority of hotels still don’t take blogging seriously and that’s more than just a shame – it’s a lost opportunity.
Awasi Iguazu Luxury Lodge, on the other hand, actively update their blog and it’s awesome!
While others only have 3 or 4 posts then radio silence, these guys keep at it; they share hotel updates, destination insights, and other stories of interest to potential customers.
Not only is it great for improving their search engine presence, but it’s a very organic way to:
- Promote achievements they’re proud of – like being named one of the 10 best hotels of 2019 or how they’re a carbon neutral experience;
- Take us behind the scenes and highlight certain aspects of their business, such as new tours & excursions or how they create slow food;
- Introduce their part of the world to the rest of us through various types of content from photos to videos to interviews and so on.
All this to say: if you aren’t already blogging for your hotel, then you haven’t maximised every marketing opportunity available to help you build and grow your brand.
Was this post helpful? There’s more like it!
- Should your hotel have a blog?
- Why your hotel should be using landing pages
- E-mail marketing ideas for hotels
Also, if you’re in need of great ideas for your hotel website – and the winning copy to go with it – consider working with a hotel copywriter.