The Best Examples of Effective Hotel Copywriting

The Legend Chiang Rai

What I love about The Legend Chiang Rai’s website is the [Must Do’s] page dedicated to, as its name suggests, the must-dos when visiting Chiang Rai.

Examples of effective hotel copywriting: Break lengthy information down into bite-sized copy according to areas of interest.

It’s not your standard attractions-type page outlining anything and everything tourists could do. Instead, they’ve organised the information according to distinct categories like must-dos, unique experiences, and annual events.

This style has several benefits:

  • It draws your attention to the different headlines and makes it easy to sift through the options.
  • The categories help guide readers towards the activities or sights-and-sounds that are of greatest interest to them.
  • The page doesn’t immediately overwhelm you with its length or the sheer quantity of information.

Takeaway: Break lengthy information down into bite-sized copy according to areas of interest. Remember that structure and organisation are important aspects of effective hotel copywriting.