The Best Examples of Effective Hotel Copywriting

Arctic Treehouse Hotel

The Arctic Treehouse Hotel in Rovaniemi has a different way of presenting offers and I love it! Their approach? They highlight [Extraordinary Experiences]. Who wouldn’t want to click through and find out what that’s all about?

In it, they’ve essentially created one (practical and convenient) space where they combined special offers with destination-specific information. What drew me in, though, and what I particularly appreciate is the inclusion of an interesting read: 14 reasons to fall for Lapland.

Examples of effective hotel copywriting: It’s OK – appreciated even – to add fun material or elements to your hotel’s web copy. Caveat: make sure it’s relevant and adds value!

Personally, I haven’t come across many hotels that use lists in their copy. That’s a shame because, when done properly like in this case, there’s certainly room for it.

This list is modern, entertaining, adds value, and is easy on the eyes—it’s also short but sweet so readers won’t get bored or abandon the page.

Considering that travelers may not know much about this region of Finland, such a list quickly reassures undecided prospects that this is a great destination. In other words, it’s a smart way to drum up excitement and rid the reader of any doubts.


Takeaway: It’s OK – appreciated even – to add fun material or elements to your hotel’s web copy. Caveat: make sure it’s relevant and adds value! (A list about how to care for huskies would not have the same effect or impact as one about the reasons to love Lapland…just sayin’!)