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A summary of what you must know about Gen Z consumers and how to market to them

Tips

An overview of the key points you need to know about Gen Z consumers.

Gen Z Email Marketing: Statistics and Tips

Email Marketing, Tips

Focusing mostly on social channels like Instagram, Facebook, and YouTube to market to Gen Z? Here’s why you mustn’t forget about using email marketing for Gen Z consumers.

Generational purchase behaviour: How do we shop?

Tips

Because generational purchase behaviour varies, marketers have to constantly and proactively evaluate the best ways to communicate with their customers to effectively boost sales.