Generational purchase behaviour: how do we shop?

Generational purchase behaviour: how do we shop?

Generational purchase behaviour varies – everything from expectations through to technological capabilities, preferences, research and buying habits differs by age group. That means marketers have to constantly and proactively evaluate the best ways to communicate with their customers to effectively boost sales.

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Write Content for Readers and Search Engines – Tips for Small Businesses

Write Content for Readers and Search Engines – Tips for Small Businesses

When content writing plays a vital role in your business’ marketing efforts, chances are you’re counting on that content to bring results. But to bring results, your content needs to (1) be findable and (2) interest your target audience. How do you achieve that? This post gives small businesses tips on how to write content for readers and search engines.

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