In this day and age, where Online Travel Agencies (OTAs) dominate organic first page search results, is there still a need for hotels to have an independent hotel website?Keep reading →
Copywriting vs content writing – did you know that there’s a difference? Because these two terms are often used interchangeably, most people don’t realize that they aren’t the same thing. In fact, there’s a very important characteristic that sets them apart and that is what you’re trying to achieve with what you’ve written. In short: its purpose.Keep reading →
Copywriting isn’t easy. That’s probably why you chose to hire a copywriter in the first place. So what do you do if you’re not fully satisfied with what your copywriter has written? How do you give your copywriter feedback?Keep reading →
If you’ve never worked with a copywriter before, getting started can be quite daunting. After all, you don’t know what to expect. And you’ve got so many questions!
Today, we’ll take a look at the 5 things you need to know before you outsource your business copywriting and hire a copywriter.