Mood, style, voice, cadence, inflection. What does your copywriter mean when she asks you what kind of copywriting tone, voice, or style of writing you need for your brand? I get it – it’s confusing. So let’s break these 3 items down to the basics.Keep reading →
Copywriting isn’t easy. That’s probably why you chose to hire a copywriter in the first place. So what do you do if you’re not fully satisfied with what your copywriter has written? How do you give your copywriter feedback?Keep reading →
If you’ve never worked with a copywriter before, getting started can be quite daunting. After all, you don’t know what to expect. And you’ve got so many questions!
Today, we’ll take a look at the 5 things you need to know before you outsource your business copywriting and hire a copywriter.
Every organisation wants to save money. It doesn’t matter whether you’re just starting out or have already established yourself and are looking to grow – every cent of your marketing budget counts. That’s why when it comes to marketing and sales copywriting, you aren’t alone in asking: is it worth hiring a professional copywriter? And, how do I know if I actually really need one for my business?Keep reading →