You’ve invested in an attractive website, implemented SEO best practices, and make time to create useful content for your target audience. So why isn’t your hotel securing more direct bookings?Keep reading →
If you’re an Asian food manufacturer and you’re doing well domestically, chances are you’ve started thinking about growing your business overseas. You want to start exporting your products.Keep reading →
We turn to the internet these days for everything from finding the nearest pizzeria to searching for information on medical symptoms and exploring our healthcare options.
What’s true for other industries is also true for healthcare: Well-crafted website copy will land your clinic’s website in front of your desired audience and increase your conversion rate.
Are you a medical professional with your own practice?
Here are 7 considerations before you update or start website copywriting for your clinic.Keep reading →
We’ve previously examined the difference between copywriting vs content writing. This time we’re looking at a blog vs article. What’s the difference? And does it really matter which term you use?Keep reading →
Mood, style, voice, cadence, inflection. What does your copywriter mean when she asks you what kind of copywriting tone, voice, or style of writing you need for your brand? I get it – it’s confusing. So let’s break these 3 items down to the basics.Keep reading →