Copywriting

E-mail marketing: How to write great email subject lines

Use these strategies to write better e-mail subject lines

Here’s what you need to do to write e-mail subject lines that get your e-mails opened, read and acted on.

Call to action: Copywriting tips for calls to action that actually work

How to write an effective call to action and increase conversions!

Can’t get your readers to sign up for your newsletter, submit an inquiry, or make a purchase? Your call to action could be to blame.

How to write effective B2B Product descriptions

How to write an effective B2B product description

Find out if you’re making common copywriting mistakes. Then learn how to plan and write a better B2B product description using these examples to inspire you.

B2B vs B2C copywriting: What’s the difference?

Is there really such a big difference between B2B vs B2C copywriting?

When brand storytelling isn’t always effective

Storytelling is one of the most effective ways to communicate and it’s a skill every business owner, leader, and marketer must have. But you should also know that brand storytelling – or stories in general – don’t always work.