Unlock your brand’s potential with a beauty copywriter
Start-up and independent direct-to-consumer cosmetic and personal care brands face four herculean challenges: identity, visibility, credibility and sellability. Let a beauty copywriter help.
It doesn’t matter if you’re selling artisanal soaps, skin toner or lipsticks. To grow your brand, you need to get the very foundation of your marketing right—your copywriting.
The right copywriting strengthens your brand’s identity, helps you gain visibility, builds credibility and improves product sellability. All of this is important when you’re just starting out and want to take your business to the next level.
Let’s take a closer look at why you need a beauty writer on the team
Challenge #1: Finding your focus
Whether you’re a start-up or an independent direct-to-consumer brand, keeping the lights on requires laser-focused attention on your potential client base. That entails finding your niche; knowing who you are as a brand and who your products are intended for.
In other words, the secret to standing out in such a hypercompetitive market is a clear and strong identity. And you can’t achieve that with luck or by throwing any old words together. You need carefully-crafted beauty copywriting to make an impact—and grow your influence.
Challenge #2: Tons of competition
Competition is stiff. You’re up against huge brands with the budget to fuel massive advertising campaigns—and drown you out. They have the resources to keep their brand front and centre but also sustain it long enough to drive you out of the market.
But all is not lost. Effective beauty copywriting gives you the edge you need. It helps you break through the noise, so you gain exposure. And for any brand, that’s crucial. Visibility means exposure that boosts awareness of your brand. Because when people don’t know you exist, how can they buy your products?
Challenge #3: Making a positive impression
Confidence and reputation matter when it comes to the items we use on our hair, put on our skin, or rely on for personal hygiene. After all, consumers buy from brands they trust. That’s why brand building is essential—even for everyday products like reusable sanitary napkins, deodorant or sunscreen.
But brand building goes beyond aesthetics like your logo design, font choice and colour palette. What you write has a direct impact on your image. Because shoppers have so many options to choose from, your words can literally mean the difference between attracting them to your brand and driving them away. Your beauty writing has the power to make you stand out—or fade into the background. Put another way, you either highlight your value or remain an ordinary commodity product.
Challenge #4: Growing your customer base
So you’ve launched and you’re enjoying decent sales. Awesome! But you didn’t start your business to settle for ‘decent’. You want GREAT.
The question is: how do you sell more? How can you drum up sales at a time when (1) priorities may have shifted to essential goods only and (2) work-from-home arrangements mean there’s less demand for cosmetics? And since we’re on the topic, how do you bring new leads to your website?
The answer is persuasive copywriting combined with creative beauty content marketing. You want extraordinary sales and marketing materials that inspire desire for your products—and turns lookers into buyers.
Luckily, you don’t have to do it alone. Want to know who can help you overcome these challenges? Me.
I’m the beauty copywriter you’ve been searching for
Maybe you’re doing everything you can to market your products but still aren’t getting the results you need. Perhaps you simply don’t know what to write. Or you’re already overwhelmed with the day-to-day activities of running a business that you just don’t have the time for beauty writing. Whatever it is, if you’ve read this far then you know beauty marketing and copywriting for beauty products isn’t easy. Allow me to help.
As your beauty and personal care products copywriter, I:
- Define and refine your brand voice;
- Get to know your niche, zero-in on your target customer and write copy that helps you connect with them;
- Tell your story in an authentic and compelling manner;
- Infuse your brand’s unique personality into sales and marketing copy;
- Incorporate necessary SEO keywords to help you break through the noise on search engines, so you get found;
- Highlight the features, benefits and value of each and every one of your products;
- Stimulate demand with dynamic product descriptions and winning product pages;
- Help you elevate your products from commodity to irreplaceable must-have items;
- Craft interesting and high-converting content for your blog, newsletter and email campaigns;
- And so much more to support the growth of your brand!
Beauty copywriting for start-up and direct-to-consumer cosmetic and personal care brands
Copywriting for beauty and personal care products
You’ve invested a lot of time and money to bring your own beauty and personal care brand to life. R&D, sourcing ingredients, lab costs and the resources put towards perfecting your brand identity including custom packaging means you simply can’t afford to have your copywriting let you down. Let a beauty copywriter, preferably someone who understands marketing for the beauty industry, improve your beauty copywriting—and help you reach your goals.
Web copywriting
Feeling discouraged because your pages are nowhere to be found for desired search terms on search engines? Is your text boring or lacking personality? Are visitors to your site looking around but then leaving without making a purchase?
These are tell-tale signs that you need to invest in a web copywriting service. Because you might have a stunning website but your text still leaves a lot to be desired. An experienced web copywriter writes text that brings you the best results.
- She writes search-optimized content that helps you attract readers. It’s written for your key buyer personas and with SEO in mind.
- Her writing inspires positive feelings towards your products and your brand.
- Thoughtfully-chosen words drive action to support your page goals.
Landing page copywriting
You’re finally up and running! Now you want to promote your brand but also start building your email list. That’s why you’ve decided to host a webinar on the topic of proper skin care for those with sensitive skin. So you set up a landing page where people can sign up for the event.
But how do you convince readers that your webinar is actually worth giving up their email address for? Hint: you must think beyond a pretty landing page template—you need persuasive copy. And a skincare copywriter like me does just that.
I write landing page copy you can depend on. From eye-catching headlines that move readers down the page to highlighting benefits and adding a powerful call to action, we’ll make sure your pages land you qualified leads.
Maximize the return on your investment by hiring a skilled landing page copywriter. After all, PPC ads don’t come cheap.
Beauty product descriptions, personal care product descriptions
Consider a young woman who’s been searching tirelessly for a shampoo that will minimize hair fall. Link after link opens up generic pages that don’t speak to her; they’re mostly just curated (affiliate marketing) lists of the year’s “best hair products for fine hair”.
But then she comes across your product page—and it’s different. She feels you actually understand her! Your product description even addresses key pain points like the insecurity she feels and the hair-related worries that keep her up at night. You explain – in easy-to-understand terms – how your shampoo can help. Your prospect feels confident she’s found her solution and is hopeful, which motivates her to give your product a try. What does she do next? She adds your specialty shampoo to cart.
That’s the power of impactful product copy! They aren’t there for decoration – they’re there to boost sales. You want beauty product descriptions so good shoppers simply must add to cart. Together, we’ll do just that.
Instructions for beauty and personal care products, package inserts
Just because someone has already purchased your product doesn’t mean you can drop the ball on the quality of subsequent messages. So what are some other areas in which a beauty copywriter comes in handy?
Think post-sales collateral like:
- Product instructions. Some products aren’t self-explanatory. That is, users need instructions for their proper use; handling; storage and care for the best outcome.
- Package inserts. You might also want to add package inserts to surprise customers with a special offer or just to thank them for their purchase.
Let me help you impress your customers—and keep them coming back for more.
Content writing for beauty brands
Are you short on time and ideas to blog consistently? Are your posts and articles unable to funnel readers to your product pages? Is your blog failing to support your marketing goals? Then it’s time to work with a beauty content writer who writes content that improves your search performance, draws in readers and grows engagement.
Complete content audit
If you’re unhappy with your existing copy – maybe it’s not bringing you the results you want – or planning to give your sales and marketing materials a face lift, then you’ll want to consider investing in a complete content audit. You’ll gain valuable insight into where you’re falling short and what you could be doing better, so you don’t make the same mistakes twice. This is a useful service before you pour additional resources into refreshing your text.
Invest in a solid foundation for your brand today! Check out some of my most popular copywriting packages. Or email me for flexible copy- and content writing packages customised to suit meet your needs and budget.